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A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies. Digital marketing courses have become one of the educational institutions' most popular course categories these days. It typically covers the following topics:
Course Objectives:
After successful completion of this course, students should have a solid foundation in social media marketing, SEO, content marketing, and analytics.
Who can join this course?
Individuals who are looking to advance their careers in the marketing field can benefit from a digital marketing course. The course will help them understand the latest digital marketing trends and techniques, and they will be able to apply these strategies to their current marketing campaigns.
Pre-requisites:
Your Passion to work on Marketing side.
What you will learn:
- Introduction to Digital Marketing: Overview of digital marketing and its importance in today's business landscape. Evolution of digital marketing and its various channels.
- Website Planning and Development: Basics of website planning and development.Understanding website structure, layout, and user experience (UX) design. Introduction to content management systems (CMS) such as WordPress.
- Search Engine Optimization (SEO): Fundamentals of SEO and its importance in driving organic traffic.On-page optimization techniques (meta tags, keyword research, content optimization).
Off-page optimization strategies (link building, local SEO, social signals). - Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: Introduction to SEM and PPC advertising platforms (Google Ads, Bing Ads).Creating effective ad campaigns, ad groups, and keywords. Budgeting, bidding strategies, and performance tracking.
- Social Media Marketing (SMM): Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).Developing a social media strategy and content calendar.
Social media advertising, targeting options, and analytics. - Email Marketing: Importance of email marketing in digital marketing campaigns.Creating effective email campaigns, including designing templates and writing compelling copy.
List building, segmentation, and automation. - Content Marketing: Understanding the role of content marketing in digital strategies.Content creation best practices (blogging, video marketing, infographics, etc.).
Content distribution and promotion strategies. - Web Analytics and Conversion Optimization: Introduction to web analytics tools (Google Analytics, etc.).Key metrics and KPIs to track for measuring campaign performance.
Conversion rate optimization (CRO) techniques and A/B testing. - Mobile Marketing: Overview of mobile marketing trends and strategies.Mobile website optimization and responsive design.
Mobile app marketing and advertising. Digital Marketing Strategy and Planning: Developing a comprehensive digital marketing strategy. Setting goals, identifying target audience, and choosing appropriate channels.
Budget allocation, timeline, and measurement of success.
Legal and Ethical Considerations: Understanding legal issues related to digital marketing (privacy, data protection, etc.).
Ethical considerations in digital marketing practices.
Case Studies and Practical Projects: Analyzing real-world case studies of successful digital marketing campaigns.
Hands-on projects to apply concepts learned throughout the course.
Certification and Career Opportunities:
Overview of industry certifications (Google Ads, Google Analytics, etc.).
Career paths and job roles in digital marketing.
Tips for building a successful career in digital marketing.
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Note: Contact us for batch and joining details
